“AI success depends on how clearly we express our goals.”
That was one of the most striking lessons from this year’s Dreamforce 2025, and it resonated deeply with us at KDAN.
This October, our Founder, Chairman & CEO Kenny Su and Chief Global Marketing Officer Wei-Chung Wang, Ph.D. joined tens of thousands of innovators in San Francisco for Dreamforce 2025 – the world’s largest technology and networking event for the enterprise ecosystem.
For anyone who hasn’t experienced Dreamforce 2025 firsthand, it is more than just a conference. It is a three-day ecosystem where ideas about the future of work, generative AI, and digital collaboration come together. This year, Salesforce introduced a concept that caught everyone’s attention: the Agentic Enterprise, a new paradigm where AI agents become integral collaborators in business transformation.
As our team walked through the crowded halls of the Moscone Center, surrounded by energy, anticipation, and the buzz of over 43,000 attendees, one question stayed with us: What does this shift toward agentic systems mean for how we build, collaborate, and grow at KDAN?
The Scale You Can Feel
The moment you step into Dreamforce, you understand why it is often called the world’s biggest technology conference. Streets were closed, buildings were wrapped in Salesforce banners, and every session was filled to capacity. The keynote hall alone held more than 13,000 people, all eager to hear how AI-powered transformation will reshape the enterprise landscape.
We attended presentations from FedEx, William Sonoma, and Pandora, along with an inspiring talk from a global CEO who shared what it truly means to scale AI within long-established organizations.
For us, it was not only about hearing success stories but also about understanding the pattern behind them. The way these companies integrated AI was not purely technical. It was deeply cultural.
The Agentic Enterprise: A Shift in Thinking
Salesforce’s theme this year, the Agentic Enterprise, represents more than a buzzword. It describes an evolution in how software works with people. Instead of being a static tool, platforms are becoming intelligent AI agents that act, coordinate, and learn alongside us.
During one live demo, we watched “Slack Bob,” a conversational AI designed to help manage team tasks within Slack. What stood out was not what the AI could do, but how much the user’s clarity mattered. A well-structured prompt led to a seamless result, while a vague one created confusion.
That moment captured something profound: AI success depends on how clearly we express our goals.
This insight aligns closely with how we think at KDAN. Our mission has always been to help people and businesses communicate more effectively, through documents, workflows, and now, through collaboration with AI.
East Meets West: How Culture Shapes AI Adoption
Some of the most insightful moments at Dreamforce came from conversations outside the sessions. In cafés, corridors, and expo halls, we spoke with participants from all over the world and noticed clear cultural differences in how organizations approach AI and digital transformation.
In Western markets, companies tend to start from structure. They create unified systems, clear data frameworks, and standardized processes before introducing AI.
In Asia, many companies prefer flexibility. They customize systems for each team or client, even when this leads to higher integration complexity later on.
Communication style also plays a key role. Western teams often describe goals in precise, outcome-focused language. In Asia, requests are more contextual or implicit. For AI systems, that difference matters because clarity provides context, and context determines performance.
Language adds another layer to the challenge. English-based models have a clear advantage, while large language models in Chinese and other Asian languages still lag behind in data richness and accuracy. This gap reminds us why localization and domain-specific training remain essential to KDAN’s AI roadmap.
Reflections on the B2B Software Market
During the second day of Dreamforce, we gained deeper insight into how enterprise B2B software companies in the United States operate. Through discussions with Salesforce Japan, we saw firsthand the importance of partnership building and knowledge exchange in driving sustained business growth.
Large SaaS platforms such as Salesforce offer immense integration power, yet they also create binding dependencies that raise concerns around data security, document ownership, and subscription cost efficiency. In the age of AI, these issues have become increasingly critical.
Many attendees shared a similar view: the traditional SaaS model, with its vast feature sets but low usage frequency, is approaching a point of saturation.
In contrast, emerging trends point toward componentization and automation. AI-driven agents are enabling software to evolve into modular, function-based systems that empower businesses with flexibility. Pricing models are also shifting — from fixed subscriptions to API-based pay-as-you-go and SDK annual licensing. Many exhibitors at Dreamforce demonstrated this very shift in their offerings..
Bringing It Home: What This Means for KDAN
These industry shifts resonate strongly with KDAN’s own philosophy of empowerment over lock-in. Since 2010, we’ve focused on simplifying document workflows and enabling organizations to work more efficiently. Over time, we’ve grown into a global company serving enterprises that face many of the same challenges discussed at Dreamforce: fragmented systems, disconnected data, and the growing need for intuitive, user-driven automation.
1. Reinforcing Our Vision
AI should assist, not replace. It should free people from repetitive work and give them more time to think, create, and lead. That principle guides every KDAN solution, and it mirrors the very essence of Salesforce’s agentic philosophy.
2. Integrating Smarter, Step by Step
We are already mapping out how to connect our internal systems through Salesforce, from sales and quoting to contracts and customer service. Rather than pursuing a single large overhaul, we will move forward in clear, structured phases. Our goal is to begin with document automation and analytics, and then expand to cross-department workflows supported by AI insights.
3. Building Ecosystems, Not Just Products
At Dreamforce, we saw firsthand how regional ecosystems determine the speed of innovation. In Brazil, Salesforce adoption is estimated at about 80 percent. Japan sent around 1,000 representatives. Taiwan’s presence, in comparison, was about one-tenth of that. This difference represents both a challenge and an opportunity, and we want KDAN to help bridge that gap.
KDAN’s Strategic Path: From Empowerment to Ecosystem
As a productivity software company, KDAN stands at the forefront of this transformation. Beginning with our PDF Reader, which has reached 100 million users worldwide, we have built deep technical expertise and evolved into a global B2B provider serving enterprises across industries. In the PDF SDK and document intelligence field, only a few global players exist — and KDAN remains Taiwan’s only independent developer with complete control of its core technology.
Unlike competitors who rely on third-party frameworks, KDAN has chosen to operate as a middleware provider, offering SDKs and APIs that empower clients to build their own “Adobe” or “DocuSign.” This empowerment model allows customers to retain ownership of their data, maintain brand autonomy, and integrate our modular infrastructure seamlessly into their systems.
Moving forward, KDAN’s strategy is defined by openness and precision. We collaborate within ecosystems like Salesforce AppExchange while maintaining the flexibility to innovate independently. Our SDK and API technologies strengthen the supply chains of system integrators and enterprise software vendors, enabling them to accelerate digital transformation with reliable document intelligence at their core.
Our global mindset continues to guide how we grow. Western enterprise clients remain key anchors of our expansion, offering valuable insight into the highest global standards of performance and compliance. Meanwhile, Taiwan’s strength in componentization — mastering individual capabilities like PDF editing, compression, conversion, and AI-driven modules — gives us a distinctive advantage on the international stage.
Finally, KDAN embraces a coopetition mindset. Inspired by Silicon Valley’s openness, we see competitors not as obstacles but as potential partners. Many of our clients operate in overlapping industries yet choose KDAN’s SDKs to enhance their own offerings — much like how Samsung provides displays for Apple’s iPhones. For us, collaboration and competition coexist as two forces that drive innovation forward.
The Road Ahead
As Dreamforce 2025 came to an end, one insight stayed with us. The Agentic Enterprise is not just a Salesforce strategy. It represents a new way of thinking about how humans and technology collaborate.
For us at KDAN, this experience reaffirmed our belief that technology should think with people, not for them. The lessons our CEO Kenny Su and CMO Wei-Chung Wang brought back from San Francisco will continue to guide how we integrate AI, strengthen multilingual innovation, and connect Asian creativity with global enterprise standards.
That journey has already begun. Through our product ecosystem, we’re bringing document intelligence directly into Salesforce — so teams can create, sign, and manage documents without leaving their CRM environment. With ComPDFKit SDK, users can open a proposal inside Salesforce and immediately annotate, edit, fill forms, or apply security controls. With DottedSign integration, agreements move from draft to signature in minutes, automatically pulling CRM data into fields and updating deal records as soon as signatures are completed.
Every step is tracked and securely stored within Salesforce, giving teams a clear view of contract status and compliance while eliminating manual handoffs. It’s a simple idea with a big impact — helping organizations save time, protect data, and strengthen customer relationships through a seamless, human-centered workflow.
If you’d like to see how KDAN can help your organization connect document intelligence with CRM efficiency and build toward a truly agentic, AI-empowered future, contact us — we’d love to start that conversation with you.