Greenwashing vs. Greenhushing: Navigating the Murky Waters of Eco-Marketing

Don’t be deceived by false claims! Dive into Greenwashing vs. Greenhushing and gain the knowledge to navigate eco-marketing wisely.

As consumers become increasingly concerned about the impact of their purchasing decisions on the environment, businesses have started to market themselves as environmentally friendly. However, not all businesses are sincere in their claims, and some use deceptive tactics to appear more sustainable than they actually are. This phenomenon is known as “greenwashing.” 

On the other hand, there are also businesses that understate their sustainability practices, which is known as “greenhushing.” Navigating these murky waters of eco-marketing can be challenging, but it is essential to differentiate between these practices. This article aims to shed light on the difference between greenwashing and greenhushing and their impact on the environment, consumers, and businesses.

Continue reading “Greenwashing vs. Greenhushing: Navigating the Murky Waters of Eco-Marketing”

How to Avoid Greenwashing in Your Business

More and more companies are “going green” today. But, the growth of sustainable practices at work has also led to the rise of corporate greenwash. With this in mind, we’re exploring everything you need to know about greenwashing, so your teams can mitigate misleading environmental claims and promote sincere sustainability moving forward. 

Continue readingHow to Avoid Greenwashing in Your Business