Brand Guideline
Driving Digital Innovation for the Future
Our Logo
The KDAN logo consists of three elements representing the brand promise "A.I.R".
Reliability
A solid equilateral triangle symbolizes reliability.
Inclusion
A connecting dot represents inclusion as the starting point of innovation.
Agility
A triangle pointing upwards conveys agility and the speed of exploration and expansion.
Brand Colors
The KDAN brand colors identifies the fusion of technology, innovation, trust, and intelligence. The bright "Intelligent Green" symbolizes progress and innovation. The dark "Reliable Green" showcases stability and trust. A diverse and flexible palette of secondary colors enhances the brand's uniqueness.
Primary Colors
Intelligent Green
#00DC87
Reliable Green
#002D37
Secondary Colors
Energetic Orange
#FF6400
Active Lime Green
#CAFF00
Agility Purple
#6950FF
Creative Pink
#FF32AF
Forward Blue
#00D2E6
Brown
#502300
Deep Green
#1E4B00
Deep Purple
#140041
Deep Purplish Red
#4B002D
Deep Blue
#00324B
Typography
English
Allumi
Allumi is a tech-inspired typeface that blends rounded forms with geometric precision, reflecting KDAN’s commitment to humanistic design and seamless digital experiences.
Brand Family
To maintain brand coherence, the incorporation of circular and triangular elements across the group's services symbolizes the base of "inclusion" and "reliability," while offering diverse and secure digital enablement solutions.
KDAN FAMILY
Brand Personality
We believe that every interaction inspires new possibilities.
With our digital technology expertise and global perspective, we deliver reliable and powerful solutions whenever you need them.
With us by your side, you can focus on what truly matters.
Voice & Tone
We connect people with digital innovation, guided by a deep understanding of global user needs and a strong belief in the value digital solutions bring to businesses. Our brand voice embodies five key characteristics that shape every interaction with our team, partners, and users, ensuring communication is smooth, trustworthy, and impactful.
Professional
From our tone of voice to the content we deliver, we demonstrate deep industry insight and professionalism.
Firm
Communication is built on the foundation of data and experience, conveying confidence and reliability.
Respectful
We embrace diversity, encourage experimentation, and respect every idea and voice to keep the dialogue flowing.
Proactive
We communicate as innovators, proactively asking questions, sharing idea, and driving change.
Insightful
We leverage rational analysis and emotional observation to gain insightful opportunities and implement solutions by linking market demand with corporate value.
Imagery
Imagery Principles
Our imagery reflects KDAN’s brand values: human-centric, diverse, and trustworthy. Follow these three principles to ensure brand consistency and resonance across all contexts:
Diversity
Show different genders, ages, and cultural backgrounds to express openness and inclusivity.
Clarity
Use clean compositions with clear focus to create an organized, reliable impression.
Warmth
Apply bright, soft, and warm lighting to convey professionalism, openness, and trust.
Visual Elements
We use graphics and visual language to bring ideas to life, shaping KDAN’s style. Photos, portraits, and brand-inspired graphics highlight subjects and express our core spirit.
Video & Audio
Brand Video
Welcome to KDAN’s universe. Our brand video features a dynamic cosmic ecosystem that showcases our brand spirit and introduces our core services, illustrating how KDAN helps businesses build seamless workflows and achieve sustainable growth.
Brand Audio
KDAN’s brand jingle is bright, clear, and agile—a reflection of our commitment to efficiency, transparency, and progress.