Digital transformation is a global trend that is only accelerating. In November 2021, IDC predicted that global spending on digital transformation will reach USD 2.8 trillion in 2025, more than double the amount allocated in 2020. As businesses navigate uncertainty and change, digital transformation has become crucial for remaining competitive and nimble. However, 64% of CIOs see workplace culture as a key barrier to effectively scaling these efforts.
While culture can hinder digital transformation initiatives, it can also be an enabler when oriented around supporting technological change. Forward-thinking companies are realizing that building a “digital culture” is instrumental for unlocking the full potential of new technologies.
When dealing with digital transformation, one strategic business approach is building a team and workplace aligned around digital culture. What exactly does this entail and why does it matter? Let’s explore the ins and outs of digital culture and why actively fostering it needs to be a priority for leadership.
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