You probably think that the North American and European markets still hold a significant lead in the market for mobile Apps. Well, the gap between the West and East is closing up quickly. While North Americans and Europeans still account for approximately 50% of App Store downloads, since 2012 downloads in the Asia Pacific region have witnessed a dramatic increase, with downloads from Taiwan, China, and Japan doubling from the previous year, and growing to occupy 20% of total App Store downloads. The remaining 30% of downloads are split between Africa, the Middle East, India, Latin America, and the Caribbean.
Continue reading “Another Milestone: 20 Million Downloads Worldwide”