{"id":8698,"date":"2021-09-13T01:33:21","date_gmt":"2021-09-13T01:33:21","guid":{"rendered":"https:\/\/www.kdanmobile.com\/blog\/?p=8698"},"modified":"2023-02-22T07:39:42","modified_gmt":"2023-02-22T07:39:42","slug":"5-ways-to-make-crowdfunding-videos","status":"publish","type":"post","link":"https:\/\/www.kdan.com\/blog\/5-ways-to-make-crowdfunding-videos","title":{"rendered":"5 Simple Ways To Make Incredible Crowdfunding Videos"},"content":{"rendered":"\n

Business owners and entrepreneurs have been innovating new ways to get funding for their projects for decades, but it wasn\u2019t until around 2012 where Crowdfunding really broke into the scene and created a name for itself. In 2019 the crowdfunding industry had a total value of $13.9 Billion dollars, but industry experts have said that this value could triple in value by 2026. (Source: Nature for Justice<\/a>, Statista)<\/em><\/p>\n\n\n\n

While it\u2019s obvious that crowdfunding can be a successful way to raise funds, this does not mean that it will work well for any new business idea. Being able to differentiate yourself and your business is essential to gaining the attention of possible investors.<\/p>\n\n\n\n\n\n\n\n

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(Source: RODNAE Productions<\/a>, Canva)<\/em><\/p>\n\n\n\n

Through popular sites like Kickstarter<\/a> and Indiegogo<\/a>, the most notable way to differentiate yourself is through a crowdfunding video.<\/p>\n\n\n\n

Successful crowdfunding<\/a> campaigns need videos to explain who you are, what you do, and why funding your project would be beneficial. A great campaign needs engaging and educational video content to properly communicate your business idea to many people and raise funds to grow their business. <\/p>\n\n\n\n

In this article, we\u2019ve laid out the necessary tools, like this free online video editor<\/a><\/span>, to use when creating a successful crowdfunding video.<\/p>\n\n\n\n

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What is Crowdfunding?<\/h2>\n\n\n\n
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Crowdfunding is the act of raising small amounts of money from a large number of people in order to fund a project or business venture. Crowdfunding has become even easier as new crowdfunding platforms have grown and developed over the past decade.<\/p>\n\n\n\n

There are two main models of crowdfunding and you can choose to focus on one or use both concurrently. The first model is Donation-based crowdfunding. This means that the people funding your project are donating money simply for the fact that they like you or your idea and would like to see it come to fruition. The return that the donors receive is being able to have or use the product\/service.<\/p>\n\n\n\n

The other model is Investment Crowdfunding. This means that you would be selling a stake in your company in return for capital investment<\/a>. The investors would receive either partial ownership of your company\/ project or debt that will be returned at a later date with a percentage of return. Both models are an effective way to raise capital and you can decide which works best for your project.<\/p>\n\n\n\n

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(Source: fulfillrite<\/a>)<\/em><\/p>\n\n\n\n

There are many crowdfunding platforms that can help you have a successful crowdfunding campaign, so you don\u2019t have to start from scratch. These platforms allow you to connect with large groups of people that are directly interested in funding ideas that are innovative, exciting, or simply just interesting. Some of the biggest crowdfunding platforms are Kickstarter, Indiegogo, GoFundMe, and Patreon.<\/p>\n\n\n\n

Using a crowdfunding platform<\/a> can add many benefits, including reach, exposure, and ease of funding. By using a platform like those mentioned above, it will allow others to find your project that is interested in your specific field or region. This is a great way to grow your reach organically. You can also share the pages that you make within these platforms to your social media channels so that your friends, family, and followers can easily find your project. Lastly, you will make the payment experience so much easier for the donor\/investor because of the built-in payment system that these platforms offer.<\/p>\n\n\n\n

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Why You Need A Crowdfunding Video?<\/h2>\n\n\n\n
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A crowdfunding video is essential to communicating with your audience to reach your funding goal. Some of the key benefits of a crowdfunding campaign video include quickly and efficiently introducing you and your project to investors and potential customers so that they can gain a deeper connection with you through your level of passion and inspiring story. <\/p>\n\n\n\n

According to Kickstarter<\/a>, projects without a video have a success rate of only 30%, while by simply adding a video projects increase to a 50% success rate.<\/p>\n\n\n\n

Not to mention, crowdfunding is a great tool for all types of industries, including:<\/p>\n\n\n\n