{"id":8579,"date":"2021-08-27T09:37:04","date_gmt":"2021-08-27T09:37:04","guid":{"rendered":"https:\/\/www.kdanmobile.com\/blog\/?p=8579"},"modified":"2024-03-01T06:44:17","modified_gmt":"2024-03-01T06:44:17","slug":"write-on-video-social-media-editing","status":"publish","type":"post","link":"https:\/\/www.kdan.com\/blog\/write-on-video-social-media-editing","title":{"rendered":"Write-on Video: Social Media Editing and Video"},"content":{"rendered":"\n

Videos have become a critical facet of social media marketing<\/a>. High-quality videos not only increase the image of products and brands but also increase the conversion rate of advertising campaigns, corresponding to programmatic advertising trends<\/span><\/a>. Just filming a video, of course, is not enough. The challenge for video editors lies in making the storyline enticing and convincing. <\/p>\n\n\n\n

We interviewed Gina, a member of the Kdan Mobile family. She shares her personal experiences managing the creation and distribution of UGC video content<\/span><\/a> across various social media platforms. Gina also talks about the evolution of her own video-editing methods that she has honed through observing other video editors and videos.<\/p>\n\n\n\n\n\n\n

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Photo of Gina (Left)<\/sub><\/figcaption><\/figure>\n<\/div>\n\n\n

Though YouTube is known worldwide as the leader in video streaming, Facebook<\/a> is one of the most popular social platforms for marketers. Facebook began paying attention to the business opportunities of video advertising in 2016 and started providing algorithmic incentives for video creators and users who posted on their apps. <\/p>\n\n\n\n

Although there is a high saturation for brands now in the community and the algorithm is gradually getting harder to manage, Databox<\/a> surveys show that 60% of marketers say video tends to drive more engagement than static images. Click-through rates also prove the power of video – particularly for apps like Instagram and TikTok<\/a> which are at the forefront of the short-form video wave. The role of videos on social media video<\/a> is growing alongside the increasing demand for such content.<\/p>\n\n\n\n

Many editors, marketers, and advertisers are facing an issue: how to make social video content with limited budgets and time. If you find yourself facing similar challenges, read on to find out how Gina leverages various digital social media manager tools<\/span><\/a> to achieve growth using the powerful strategy of pre-planning.<\/p>\n\n\n\n

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The Role of a Social Media Manager<\/h2>\n\n\n\n

Q: The social media manager is not only a front-line spokesperson of the company but should have sensitivity and knowledge on community issues as well as keep the company’s services and products in the limelight. What are the daily tasks of a social media manager? How do you manage social media marketing strategy?<\/em><\/p>\n\n\n\n

Gina<\/strong>:<\/p>\n\n\n\n

My job responsibilities include being a social media manager and running advertising campaigns<\/span><\/a>. The role of the social media manager includes creating social media posts, interacting with social media users, planning content, and maintaining a cohesive company image across different social media channels. Advertising plays a supporting role in the company’s products. There is a lot of overlap between the two responsibilities.<\/p>\n\n\n\n

I organize the content calendar on a monthly basis, focusing on company branding and I organize the content calendar on a monthly basis, focusing on company branding and audience engagement. I work closely with the public relations team and product teams. Every week, we check the status of active campaigns and upcoming events. We also brainstorm how to boost product sales and brand awareness. Although content is generally scheduled in advance, I must also be flexible with any quick tasks that come my way.<\/p>\n\n\n\n

Because the world of social media is a very open space, users may directly send messages on social media or leave a message in a post. Responding to these messages and comments is also a very important part of my work.<\/p>\n\n\n\n

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The Role of Social Media in Marketing Strategy<\/h2>\n\n\n\n

Q: As you mentioned, the world of social media is an open space and a channel for many people to connect with a company. From an operational perspective, what role do you think social media plays in brand management?<\/em><\/p>\n\n\n\n

Gina:<\/strong><\/p>\n\n\n\n

I am still exploring this role. I think that social media occupies different roles in different industries. Social platforms may be the main sales channel or display content. In any case, I think that social media is the face of the company, and it plays a very important role in presenting the company’s image and culture. On the contrary, if a brand is not careful, their social media image may create a negative perception.<\/p>\n\n\n\n

Kdan Mobile is a relatively new software company that grew from a startup. Our goal is to portray Kdan Mobile as a “young and dynamic software company.” To do so, we aim to introduce products in a lively and interesting way.<\/p>\n\n\n\n

In terms of which medium to use, I think video is most suitable for showcasing your brand\u2019s energy. Although the process of filming, turning text to video<\/a>, and editing a video can be time-consuming, video has the ability to convey meaning that static pictures or text can not.<\/p>\n\n\n\n

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The Age of Video Content: Editors\u2019 Blood, Sweat, and Tears<\/h2>\n\n\n\n

Q: You mentioned video marketing – it seems that the amount of videos on social media has greatly increased. Do you have any thoughts on this trend? Can you also share some of your experience with shooting videos for social media?<\/em><\/p>\n\n\n\n

Gina:<\/strong> <\/p>\n\n\n\n

Starting as a social media manager with no formal design or digital media experience, professional video editing software<\/a> is not my first choice. At the beginning, I really disliked filming, even to the point where I wanted to avoid it completely. I didn’t like making videos because the preparation was too troublesome and my vision often didn\u2019t align with the end product. Editing and post-production also took a lot of time.<\/p>\n\n\n\n

However, a lot of popular content on social media is made with video. For example, when the COVID-19 pandemic began to spread in 2020, Taiwanese social media had a hand-washing dance challenge that we took part in. It was a chance to participate in something that was quite popular at the time in Taiwan. As mentioned earlier, videos of events are also better than photos at capturing the atmosphere, so even though I was afraid of producing video at the time, I still bit the bullet and followed the trend. This ultimately let us share more of the event experience with our followers that couldn\u2019t attend than a photo ever could.<\/p>\n\n\n\n