The impact of viral videos, which is loosely defined as those with more than 100,000 hits by Rafflepress<\/a>, is enormous. This is true if you\u2019re an individual content creator or part of a larger brand. Having instantly recognizable and relatable work opens the door to more organic shares of your content that lead to impressions, clicks, potentially millions of views, and all other types of engagement.<\/p>\n\n\n\n We\u2019re introducing a few simple, yet highly effective video editing techniques on different social media platforms to make your next meme or video go viral. We will discover the mysterious algorithms on these social media platforms,<\/p>\n\n\n\n They’ll help you create content that resonates with your audience. These are found in almost every prominent or viral video online – from instructional explainer videos to memes, TikTok<\/a>, or even documentaries. So read on!<\/p>\n\n\n\n Let\u2019s start by looking at the most popular social media platforms in 2021<\/strong>. YouTube, Instagram, and TikTok are among the most used storytelling platforms today and each brandishes its own audience expectations. Understanding both what users are looking for and how the platform algorithms work is a critical step to developing your next viral video!<\/p>\n\n\n\n Photo credit: Alexander Shatov<\/em><\/p>\n\n\n\n Google engineers Paul Covington, Jay Adams, and Emre Sargin have talked about the signals they use to rank videos for the YouTube search engine’s recommendations. Three signals<\/a> exist that creators can influence directly:<\/p>\n\n\n\n So to create a viral video on YouTube<\/a>, it requires that you master the art of mid-longform storytelling. It allows for stories to be told over a longer stretch of time compared with Instagram<\/a> and TikTok.<\/p>\n\n\n\n By using more time, you can tell your story in greater detail. However, more length also demands that you keep the audience’s attention over that span.<\/p>\n<\/blockquote>\n\n\n\n YouTube\u2019s algorithm<\/a> starts by assessing your video\u2019s early performance with what GlobalReach.com<\/a> defines as your \u201ctest audience<\/strong>.\u201d<\/p>\n\n\n\n A test audience is comprised of both your subscribers and unsubscribed viewers that have either interacted with your page before or show an interest in your content type. This early performance metric is one of the reasons why building a strong connection with your audience and getting them to subscribe to the video platform is so important.<\/p>\n\n\n\n A strong initial performance<\/strong> with your subscribers will signal to YouTube that your video is worthy of sharing with a wider audience, so your videos will have more chances to be recommended by YouTube. As a result, you will also end up earning more from your YouTube videos<\/a>.<\/p>\n\n\n\n But making your videos go viral takes more than just knowing YouTube\u2019s algorithm, you also need to work on your content, visuals, style, and so on. Although there isn’t a magic formula to go viral<\/strong>, the quickest way to know the viral potential is to learn from the masters.<\/p>\n\n\n\n Source: Jenn Im<\/em><\/p>\n\n\n\n Jenn Im\u2019s style and visuals are very consistent. She uses a fixed set of font and colors. All her video descriptions apply the same layout as well. She also creates a series of eye-catching custom thumbnails<\/a>. The addition of text to these videos is paramount\u2014key terms, names, and instructions<\/a> are easy to miss when not spelled out on the screen.<\/p>\n\n\n\n Jenn Im\u2019s wildly successful \u201cClothes Encounters<\/a>,\u201d an online fashion show, is one such series that makes clever use of text and graphics. When flaunting new gear, Jenn Im is careful to include the names of clothing types, brands, and stores in her videos so that her audience knows where to hunt for the latest fashions. Take it from Jenn Im\u2014be sure to add subtitles so key points aren\u2019t lost on your viewers.<\/p>\n\n\n\n Photo credit: Alexander Shatov<\/em><\/p>\n\n\n\n After Instagram sold to Facebook with $1 billion in 2012, it has been rapidly growing. Up till today, it gets $1 billion active users per month according to the official statistics. If you want to have a strong social presence on social media, Instagram is definitely something you cannot miss!<\/p>\n\n\n\n One of the first steps on your path to creating a viral video is building a strong rapport<\/strong> with your followers. They\u2019ll be the first to see your video upon its release, and their interactions, much like YouTube, signal the algorithm that your content deserves to be seen by more users.<\/p>\n\n\n\n The importance of premiering fresh content is especially vital to Instagram Stories<\/a>. New posts will appear at the start of your active followers\u2019 feed, certain to be seen. In other words, when more people engage in your posts, stories, or social videos, it’s more likely for your viewership to grow.<\/p>\n\n\n\n The simplest way to strengthen your relationship with your followers is by interacting with them whenever they comment on your posts. Reaching out is a quick activity that goes a long way with endearing yourself to your loyal fans.<\/p>\n<\/blockquote>\n\n\n\n Instagram\u2019s algorithm also appreciates your engagement! Two things that impact platform visibility are: engagements on a particular post and how that account interacts with others.<\/p>\n\n\n\n It makes sense if you think about it – Instagram shows preferential treatment<\/strong> towards those who use the platform for more than just posting content<\/strong> and forgetting about it. They infer that posts that spark conversations (again, keeping other people on the platform) should be viewed by a larger audience.<\/p>\n\n\n\n <\/p>\n\n\n\n The last requirement before you can create a viral Instagram video<\/a> is that you consider how to tell your story. Instagram offers various formatting options to choose from, including Story, Reels, Live, IGTV, and Posts.<\/p>\n\n\n\n If you haven\u2019t yet mastered these different forms, are curious about how to post ten-minute videos on Instagram, or aren\u2019t sure what resonates more with your following, learn more here about the best practices of Instagram videos<\/a>.<\/p>\n\n\n\n Photo credit: Alexander Shatov<\/em><\/p>\n\n\n\n TikTok is the newest social media platform compared to YouTube and Instagram, and its popularity has skyrocketed, becoming one of the major social media platforms<\/strong>.<\/p>\n\n\n\n TikTok videos come with the most restrictions relative to the other two platforms mentioned. While YouTube and Instagram offer options for storytelling over different lengths, TikTok is limited to only 60 seconds<\/strong>, while much viral content is far shorter.<\/p>\n\n\n\n What does this mean for content creators hoping to go viral?<\/strong><\/p>\n\n\n\n You must be brief while also not cutting out information that\u2019s critical for your audience to understand the message.<\/p>\n<\/blockquote>\n\n\n\n It’s a challenge, but for those who use TikTok Ads<\/a>, it’s very simple. When executed with precision, can impact users, and make a lasting impression. This is why so many popular videos remain stuck in users\u2019 heads after viewing.<\/p>\n\n\n\n\n
How Do Videos Go Viral On Different Social Media Platforms?<\/h2>\n\n\n\n
Creating A Viral Video On YouTube<\/h3>\n\n\n\n
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Creating The Next Viral Video On TikTok<\/h3>\n\n\n\n
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