{"id":6649,"date":"2020-10-13T09:44:32","date_gmt":"2020-10-13T09:44:32","guid":{"rendered":"https:\/\/www.kdanmobile.com\/blog\/?p=6649"},"modified":"2023-03-02T18:58:21","modified_gmt":"2023-03-02T18:58:21","slug":"how-its-done-brand-development-on-social-media","status":"publish","type":"post","link":"https:\/\/www.kdan.com\/blog\/how-its-done-brand-development-on-social-media","title":{"rendered":"How It’s Done: Brand Development on Social Media"},"content":{"rendered":"\r\n

It’s no question that in today’s business world, having active social media accounts is more than just a way to chat with users. It\u2019s become a necessary form of spreading information with which you can develop your brand<\/a> and turn your followers into paying customers. By focusing on Facebook<\/a>, Instagram<\/a>, & Twitter<\/a>, you can build your brand awareness<\/a> better than ever.<\/p>\r\n\r\n\r\n\r\n

<\/p>\r\n

Finding Your Niche<\/strong><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n

Finding your niche audience may be a bit trickier than it seems. You want to choose characteristics that apply to a large group of people without being too broad and shallow. Choosing a niche that\u2019s too broad can cause more problems than choosing a group too small.\u00a0<\/p>\r\n\r\n\r\n\r\n

When an app like Animation Desk<\/a>, for instance, wants to get artists to try their app, choosing a group like \u201cartists\u201d would be too broad. This is because although \u201cartists\u201d may include potential users, it also includes sculptures, painters, and musicians, all of who may be less willing to try the app. It would be smarter to address \u201cdigital artists\u201d or \u201c2D animators.\u201d This approach increases the likelihood that your audience is somewhat familiar with your product or service being supplied within your own merchandise design strategy.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Tell Your Brand’s Story<\/strong><\/h2>\r\n\r\n\r\n\r\n

Word of mouth<\/a> continues to be the most trusted news source for sharing information between people. The easiest and most effective way to have others spread the message about your product\/service is to have your work tell a story. You can also use a professional social media marketing company<\/a> or a branding agency<\/a> to help you craft your message. A strong brand message<\/a> helps you explain your purpose while giving a reason for a potential customer to use your product.<\/p>\r\n\r\n\r\n\r\n

This brand story<\/a> should be easy enough that others can quickly understand your company\u2019s core ideology. You shouldn\u2019t just tell the same story in every one of your posts. It\u2019s stronger if a collection of posts contribute to an overarching story for users to follow.<\/p>\r\n\r\n\r\n\r\n

A great example of this is Lokai<\/em><\/a> bracelets. Every Lokai <\/em>bracelet contains one bead with water from Mt. Everest (the highest point in the world) & one bead with mud from the Dead Sea (the lowest point in the world). Founder and CEO, Steven Izen, has been quoted saying, \u201cLife is a journey. Lokai exists to help you find the balance between the highs and lows.\u201d<\/p>\r\n\r\n\r\n\r\n

This message is easily explained and can be translated quite well. If your friend has never heard of the company Lokai<\/em> before, you can easily explain the purpose of adding water and mud to every bracelet to show the values and purpose of the company. This is what has helped this company build awareness.<\/p>\r\n\r\n\r\n\r\n

\r\n
\r\n

<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
View this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

A post shared by Live Lokai (@livelokai)<\/a><\/p><\/div><\/blockquote>