{"id":4303,"date":"2017-12-08T06:23:09","date_gmt":"2017-12-08T06:23:09","guid":{"rendered":"https:\/\/www.kdanmobile.com\/blog\/?p=4303"},"modified":"2024-09-04T07:39:05","modified_gmt":"2024-09-04T07:39:05","slug":"8-creative-ways-kdan-kicked-serious-butt-in-2017","status":"publish","type":"post","link":"https:\/\/www.kdan.com\/blog\/8-creative-ways-kdan-kicked-serious-butt-in-2017","title":{"rendered":"8 CREATIVE WAYS KDAN KICKED SERIOUS BUTT IN 2017"},"content":{"rendered":"

So, it’s the end of the year again. Time to dust off your list of personal goals and check if all is going as planned in your life. Many may grimace at the sight of an incomplete list, but they are not alone. We’ve all been there, including us at Kdan Mobile. Our journey, like yours, has been anything but smooth sailing.<\/p>\n

2017 was our year though. We used 8 proven strategies this year to kick some serious butt. And now, we’re sharing them with you, because they work.<\/p>\n

Interested? Let’s begin.<\/p>\n

Strategy #1:
\nCreate Solutions – Not Products<\/strong><\/h3>\n

Let’s get one thing straight. A product is not the same as a solution. The former usually refers to single products or applications. Solutions combine different products and services to solve a problem. There’s a distinctive end-to-end, user-centric, problem-solving feel to it.<\/p>\n

In 2017, Kdan launched not one, but two solutions, for different segments. Kdan Creativity 365<\/a> bundled all five apps in the Creative App Series to allow users to work seamlessly across mobile and desktop via Kdan Cloud. We also launched Kdan Document 365<\/a> to provide cross-device document solutions catered towards businesses.<\/p>\n

\"C365-D365<\/p>\n

The solutions approach worked brilliantly when we entered the B2B market. Our ability to tailor a comprehensive solution for complex business needs, led to us clinching deals with top clients including VolksWagen and several educational institutes.<\/p>\n

Takeaway:<\/em><\/strong> Take time to think about your users\u2019 pain-points and develop a solution that solves their problems.<\/em><\/p>\n

Strategy #2: Find Your Audience<\/strong><\/h3>\n

To grow your reach and influence, you need to find out where your audience spends most of their time. In 2017, Kdan launched our flagship apps (PDF Reader, NoteLedge, Animation Desk) on all three major platforms – iOS, Android, and Windows 10. Because of our targeted approach, we grew our membership to 3 million registered Kdan members<\/p>\n

Takeaway:<\/em><\/strong> Research which platforms your target audience uses most often, and focus your efforts on them to grow your influence.<\/em><\/p>\n

Strategy #3: Get Noticed<\/strong><\/h3>\n

Getting recognised for your efforts is a long, hard slog. You need to have a solid solution that solves a pressing problem. But if you think an endless barrage of press releases<\/a> will get your solution noticed, think again. You need to build your credibility, and nothing speaks street-cred better than a string of shiny awards and recognitions.<\/p>\n

At Kdan, we lined our shelf with a bumper crop of awards in 2017. PDF Reader Android was selected this year for the Google Building for Billions Program, featuring optimization for users in developing countries. Write-on Video was also selected for the FbStart program, and apps in our Creative App Series like PDF Reader, NoteLedge, and Animation Desk were featured several times in Apple\u2019s App Store and Google Play Store.<\/p>\n

To top it all off, Kdan Creativity 365 earned a place in Capterra\u2019s Top 20 Most Affordable Document Management Solutions<\/span><\/a>. Commenting on the report, Rachel Wille of Capterra explained that, \u201cCreativity 365 obtained a quality score of 5\/5 and an overall reviews score of 4.5 stars. These two metrics helped Creativity 365 rank in the top 10.” FinancesOnline also conferred Creativity 365 the Rising Star and Great User Experience Awards<\/a>.<\/p>\n

\"Capterra_2017\"<\/p>\n

Takeaway:<\/em><\/strong> Get the word out there quickly by applying for awards, and engaging with programs from influential brands like Facebook and Google.<\/em><\/p>\n

Strategy #4: Content Marketing<\/strong><\/h3>\n

Developing your own content puts you in control of the message going out to your fans. And brilliant, useful content keeps them coming back for more.<\/p>\n

At Kdan, we published almost 60 articles in 2017 (including this one!) on The Lab!, Kdan\u2019s in-house blog. We’ve come a long way from 2013 when we launched it and published just 23 articles in the same year. The Lab! now features 5 series, including C<\/a>ompany Culture<\/a>, Exclusive Interview with<\/span> Animators<\/span><\/a>, Social Media<\/a>, Photography<\/a>, and Unleash the Creativity<\/a>. Following our blog\u2019s success, April 2017 saw us expanding our content marketing<\/a> efforts to cover users in Taiwan with a dedicated Blog<\/a> and Facebook<\/a> fan page in Traditional Chinese.<\/p>\n

Takeaway:<\/em><\/strong> Start a blog and start writing regular, relevant, and useful content that your users crave more of.<\/em><\/p>\n

Strategy #5:\u00a0\"light
\nDevelop a Culture of Constant Learning<\/strong><\/h3>\n

If your idea of developing culture is limited to that pack of yoghurt in the fridge, this one’s for you. In 2017, Kdan strengthened its culture of constant learning and improvement by holding two seminars, one on UI design and another on Agile software development<\/a>.<\/p>\n

We even conducted in depth interviews with Kdaners to learn what they thought about our company culture and what it should be like.<\/p>\n

And as we prepare to hold a customer service<\/a> workshop soon, all our team members will gain in-depth understanding on what questions our customer support team encounters the most. Undoubtedly, this will prove invaluable as we improve our user experience from app design and coding to after-sale customer service.<\/p>\n

Takeaway:<\/em><\/strong> Never stop learning. Period.\u00a0<\/em><\/p>\n

Strategy #6: Entertain Yourself!<\/strong><\/h3>\n

They say that all work and no play makes Jack a dull boy. At Kdan, we agree. That’s why our 2017 was packed chock-full of games and fun activities.<\/p>\n

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A post shared by Kdan Mobile (@kdan_mobile)<\/a><\/p>\n<\/div>\n<\/blockquote>\n