{"id":4055,"date":"2017-09-15T06:43:29","date_gmt":"2017-09-15T06:43:29","guid":{"rendered":"https:\/\/www.kdanmobile.com\/blog\/?p=4055"},"modified":"2023-10-11T02:56:53","modified_gmt":"2023-10-11T02:56:53","slug":"whats-your-brand-personality","status":"publish","type":"post","link":"https:\/\/www.kdan.com\/blog\/whats-your-brand-personality","title":{"rendered":"WHAT\u2019S YOUR BRAND PERSONALITY?"},"content":{"rendered":"

We all have that friend who swears by Starbucks and literally lives, works, and pees in the ubiquitous coffee-chain. For them, no other cafe will do. It\u2019s hard to fathom why, considering the abundance of other coffee-chains and independent cafes offering similar if not better coffee than Starbucks. Alright, their lavatories are rather clean and decent, but surely there\u2019s a more prosaic reason for Starbucks\u2019 rabid brand appeal?<\/p>\n

Brands like Starbucks are so popular because they have succeeded in grooming a personality for themselves that consumers easily identify with. That Starbucks fanboy friend of yours? He or she has a personality that\u2019s very similar if not identical to other Starbucks fans. Strong brands craft strong personalities with human traits that resonate with their target consumers.<\/p>\n

A brand that uses messaging, voice, tone and visuals that complement its personality will strengthen its brand equity. Failure to do so risks destroying the brand. With zero brand recognition, a company\u2019s products become mere commodities – unrecognizable, and totally replaceable. Do you see Starbucks getting replaced by the hordes of competing cafes? I rest my case.<\/p>\n

That\u2019s why identifying your brand personality is so crucial. Whether you are running your own social media page or business, brand personality is always worth looking into. In this post, we will share Kdan Mobile<\/a>\u2019s step-by-step brand personality exercise and some interesting insights.<\/p>\n

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Be authentic<\/strong><\/h4>\n

Big brands spend millions on focus-groups and internal surveys for their branding efforts. But you don\u2019t need a big budget as long as you keep the process authentic. Invite your employees to take part in this project. Not just a select few who you think are likely to give views congruent to yours. Invite all<\/em> staff to take part. Authenticity can also be demonstrated by an appealing logo created by a professional logo maker<\/a> as well as a well-considered business slogan.<\/p>\n

Methods<\/strong><\/h4>\n

Brand personality is often expressed through a brand\u2019s internal and external communications. To identify your brand personality, conduct a simple survey<\/a> on the communication tones used by your staff in internal memos, emails, and chatting apps<\/a>.<\/p>\n

At Kdan<\/a>, we asked staff to describe their perception of the brand, then categorized the words into broad personality types. Like this:<\/p>\n

Flexible and Friendly<\/strong><\/h4>\n

\"Kdan<\/p>\n

Commonly used words<\/p>\n