{"id":179812,"date":"2023-05-24T02:52:00","date_gmt":"2023-05-24T02:52:00","guid":{"rendered":"https:\/\/www.kdanmobile.com\/blog\/?p=179812"},"modified":"2023-06-08T07:57:00","modified_gmt":"2023-06-08T07:57:00","slug":"how-to-avoid-greenwashing","status":"publish","type":"post","link":"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing","title":{"rendered":"<strong>How to Avoid Greenwashing in Your Business<\/strong>"},"content":{"rendered":"\n<p>More and more companies are \u201cgoing green\u201d today. But, the growth of sustainable practices at work has also led to the rise of corporate greenwash. With this in mind, we\u2019re exploring everything you need to know about greenwashing, so your teams can mitigate misleading environmental claims and promote sincere sustainability moving forward.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing\/#Everything_You_Need_to_Know_About_Greenwashing\" >Everything You Need to Know About Greenwashing&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing\/#What_Is_Greenwashing\" >What Is Greenwashing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing\/#Is_Greenwashing_Illegal\" >Is Greenwashing Illegal?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing\/#What_Are_the_General_Principles_for_Authentic_Sustainability_Claims\" >What Are the General Principles for Authentic Sustainability Claims?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing\/#What_Are_Common_Examples_of_Greenwashing_Today\" >What Are Common Examples of Greenwashing Today?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing\/#H_M\" >H&amp;M<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing\/#Ryanair\" >Ryanair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing\/#Volkswagen\" >Volkswagen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing\/#Spotting_False_Sustainability_Claims_%E2%80%94_Avoid_Greenwashing_in_Your_Business\" >Spotting False Sustainability Claims \u2014 Avoid Greenwashing in Your Business&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing\/#How_To_Prevent_Greenwashing_Moving_Forward\" >How To Prevent Greenwashing Moving Forward<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing\/#FREE_eBook_%E2%80%93_Your_Guide_to_ESG\" >FREE eBook &#8211; Your Guide to ESG<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing\/#Taking_Steps_to_Support_Sustainability\" >Taking Steps to Support Sustainability&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.kdan.com\/blog\/how-to-avoid-greenwashing\/#Do_Good_for_Your_Business\" >Do Good for Your Business<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Everything_You_Need_to_Know_About_Greenwashing\"><\/span><strong>Everything You Need to Know About Greenwashing&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Greenwashing\"><\/span><strong>What Is Greenwashing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Greenwashing refers to when a company makes unsubstantiated or misleading statements about the environmental benefits of their business operations. This often involves spending significantly more resources on advertising false claims of being green than actually implementing sustainability efforts to do so.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Greenwashing_Illegal\"><\/span><strong>Is Greenwashing Illegal?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The short answer is, yes: Greenwashing is not only highly unethical but illegal, too. The U.S. Federal Trade Commission (FTC) and the U.S. Environmental Protection Agency established a set of <a href=\"https:\/\/www.ftc.gov\/news-events\/topics\/truth-advertising\/green-guides\" target=\"_blank\" rel=\"noreferrer noopener\">Green Guides<\/a> aiming to provide guidance on how companies can comply with the <a href=\"https:\/\/www.ftc.gov\/legal-library\/browse\/statutes\/federal-trade-commission-act\" target=\"_blank\" rel=\"noreferrer noopener\">FTC Act<\/a> when making green claims. Common types of greenwashing today include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Environmental imagery.<\/li>\n\n\n\n<li>Misleading labels.<\/li>\n\n\n\n<li>Irrelevant claims.<\/li>\n\n\n\n<li>Hidden trade-offs.<\/li>\n\n\n\n<li>Lesser of two evils.<\/li>\n\n\n\n<li>Bait and switch.<\/li>\n<\/ul>\n\n\n\n<p>Ultimately, these regulations and guides are meant to protect consumers from unfair and deceptive practices such as paying more for goods that falsely claim to be green. And if you think this isn\u2019t a major issue today \u2014 think again. A global sweep of randomly selected websites conducted by the International Consumer Protection Enforcement Network (ICPEN) found that 40% of them appeared to be <a href=\"https:\/\/www.gov.uk\/government\/news\/global-sweep-finds-40-of-firms-green-claims-could-be-misleading\" target=\"_blank\" rel=\"noreferrer noopener\">using greenwashing techniques<\/a>, potentially breaking consumer law.&nbsp;<\/p>\n\n\n\n<p>What do these tactics look like? Greenwashing might appear in the form of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unclear language and vague claims (i.e., terms like \u201cgreen\u201d or \u201csustainable\u201d) without evidence to substantiate the assertions.<\/li>\n\n\n\n<li>Hidden or neglected information (i.e., a business\u2019s carbon emissions or product\u2019s pollution levels).&nbsp;<\/li>\n\n\n\n<li>Custom ego labels and logos not associated with an accredited organization.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_the_General_Principles_for_Authentic_Sustainability_Claims\"><\/span><strong>What Are the General Principles for Authentic Sustainability Claims?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to the Federal Trade Commission, any sustainability claims your organization makes should adhere to the following principles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The environmental message should be clear and prominent.<\/li>\n\n\n\n<li>Comparative claims should clearly present the foundation for the comparison.<\/li>\n\n\n\n<li>The sustainable attribute should be clearly tied to an organization\u2019s product, service, packaging or portion of any of these.&nbsp;<\/li>\n\n\n\n<li>A claim should note exaggerate the environmental benefit, either explicitly or by implication.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/Greenwashing-image-1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/Greenwashing-image-1.png?resize=565%2C565&#038;ssl=1\" alt=\"77% of consumers prefer socially conscious companies for purchases. \" class=\"wp-image-179913\" width=\"565\" height=\"565\" srcset=\"https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/Greenwashing-image-1.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/Greenwashing-image-1.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/Greenwashing-image-1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/Greenwashing-image-1.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/Greenwashing-image-1.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 565px) 85vw, 565px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Common_Examples_of_Greenwashing_Today\"><\/span><strong>What Are Common Examples of Greenwashing Today?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unfortunately, misleading claims about sustainability are still more prevalent than you might think: Almost 70% of U.S. executives admit that their companies are <a href=\"https:\/\/blog.gitnux.com\/greenwashing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">guilty of greenwashing<\/a>, according to a report from Gitnux. And as if that\u2019s not alarming enough, as many as two-thirds of business leaders globally questioned whether their environmental efforts were genuine.&nbsp;<\/p>\n\n\n\n<p>For a better understanding of just how common false environmental claims can be, let\u2019s take a closer look at global corporate greenwashing in action:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"H_M\"><\/span><strong>H&amp;M<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In 2021, the fast-fashion brand H&amp;M was called out by the Changing Markets Foundation for insincere sustainable fashion claims. While this might not sound completely out of the left field for a fast fashion company, the sheer amount of greenwash is startling: <a href=\"https:\/\/worldbiomarketinsights.com\/60-of-fashion-companies-are-greenwashing-and-changing-markets-wants-to-do-something-about-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">96% of environmental claims<\/a> from the company didn\u2019t hold up \u2014 compared to 60% across the industry.&nbsp;<\/p>\n\n\n\n<p>In response to these accusations, H&amp;M has declared a commitment to becoming fully transparent about its carbon footprint and environmental impact by 2030. The company is set to publish a list of suppliers and disclose the true environmental effect of each product so the public can keep the business accountable moving forward.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ryanair\"><\/span><strong>Ryanair<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A few years back, the airline Ryanair faced accusations from the Advertising Standards Authority (ASA) for false low-emissions claims. This wasn\u2019t just any claim, but a declaration to the public that the company was Europe\u2019s \u201clowest emissions airline.\u201d Because this assertion was essentially made up, the ASA quickly banned the ads that promoted this lie.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Volkswagen\"><\/span><strong>Volkswagen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The German motor vehicle manufacturer, Volkswagen, found itself in a greenwashing scandal after the Environmental Protection Agency (EPA) discovered its <a href=\"https:\/\/www.epa.gov\/vw\/learn-about-volkswagen-violations\" target=\"_blank\" rel=\"noreferrer noopener\">federal emissions tests were misleading<\/a>. In fact, Volkswagen had installed software into its diesel vehicles to detect emissions testing scenarios, making them seem less harmful to the environment than they actually were.&nbsp;<\/p>\n\n\n\n<p>The EPA reported that these engines emitted up to 40 times more nitrogen oxide than the EPA allowed. The company subsequently admitted to cheating on these tests and the CEO resigned not long after.&nbsp;<\/p>\n\n\n\n<p>As people across the world try to live more sustainable lives, cases like these have quickly worn down consumer trust. This has made it essential for organizations to attentively avoid misleading claims and boost sustainability initiatives.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spotting_False_Sustainability_Claims_%E2%80%94_Avoid_Greenwashing_in_Your_Business\"><\/span><strong>Spotting False Sustainability Claims \u2014 Avoid Greenwashing in Your Business&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are a few ways consumers and companies alike can spot greenwashing before making a purchase or choosing a partner:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Look for misleading natural imagery: <\/strong>Companies that are guilty of greenwashing often use pictures of plants, animals, leaves, trees and even simply the color green to make a product appear more eco-friendly.&nbsp;<\/li>\n\n\n\n<li><strong>Pay attention to wording: <\/strong>If an organization is throwing around vague terms and slogans like \u201ceco-friendly.\u201d \u201cnatural\u201d or \u201cgreen&#8221;, these might be buzzwords without substance. Be sure to look for evidence that supports any claims.&nbsp;<\/li>\n\n\n\n<li><strong>Familiarize yourself with recognized certifications: <\/strong>Third-party certifications can provide verifiable evidence that a business is environmentally responsible. Recognizing common and trustworthy seals can help you filter out products more quickly (i.e., <a href=\"https:\/\/www.usda.gov\/topics\/organic\" target=\"_blank\" rel=\"noreferrer noopener\">USDA Organic<\/a> certification, <a href=\"https:\/\/greenseal.org\/splash\/\" target=\"_blank\" rel=\"noreferrer noopener\">Green Seal<\/a> or <a href=\"https:\/\/www.nongmoproject.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Non-GMO Project Verified<\/a>).<\/li>\n\n\n\n<li><strong>Check for transparency: <\/strong>Be wary of products that make it difficult to find information about a brand\u2019s eco-impact. This information should be available via the label, product description or website.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Prevent_Greenwashing_Moving_Forward\"><\/span><strong>How To Prevent Greenwashing Moving Forward<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While intentional greenwashing is clearly present, keep in mind that sustainability claims can often be a fine line for any company to walk. That means an honest attempt at green marketing could still come across as inadvertent greenwashing.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/Greenwashing-Infographic-scaled.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/Greenwashing-Infographic-scaled.jpg?resize=565%2C2284&#038;ssl=1\" alt=\"5 Ways your business can prevent greenwashing\" class=\"wp-image-186893\" width=\"565\" height=\"2284\" srcset=\"https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/Greenwashing-Infographic-scaled.jpg?w=633&amp;ssl=1 633w, https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/Greenwashing-Infographic-scaled.jpg?resize=74%2C300&amp;ssl=1 74w, https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/Greenwashing-Infographic-scaled.jpg?resize=253%2C1024&amp;ssl=1 253w, https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/Greenwashing-Infographic-scaled.jpg?resize=380%2C1536&amp;ssl=1 380w\" sizes=\"auto, (max-width: 565px) 85vw, 565px\" \/><\/a><\/figure>\n\n\n\n<p>Here are a few ways you can thoughtfully avoid greenwashing:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ensure your environmental claims are clear and understandable: <\/strong>You can mitigate greenwashing by including detailed information, such as specific units of measurement, or using standardized terms and certifications that clearly back up any environmental claims.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Be prepared to back up sustainable claims with data or evidence: <\/strong>Implementing processes that ensure you have access to data or evidence that proves your sustainability claims will be essential moving forward. This might include verifiable metrics to demonstrate progress or reporting on environmental impact.&nbsp;<\/li>\n\n\n\n<li><strong>Establish legitimacy with certifications or third-party seals: <\/strong>When certifications are involved, there is no greenwashing. By nature, a third-party seal will confirm any environmental claims you\u2019ve made about your company\u2019s product, service or packaging.&nbsp;<\/li>\n\n\n\n<li><strong>Commit to transparency and accurate reporting: <\/strong>Being continuously open about your organization\u2019s sustainability efforts and achievements helps you build trust with wary modern customers. You can achieve this by providing clear and detailed information about your environmental impact and long-term plans to reduce this footprint.<\/li>\n\n\n\n<li><strong>Make sure images on ads or packaging aren\u2019t misleading: <\/strong>Avoid using natural imagery such as trees, plants or the color green to imply your product is environmentally friendly if that\u2019s not the case.&nbsp;<\/li>\n<\/ol>\n\n\n\n<div id=\"cta-block_c7001932e35bd4bbf87be18ee02db066\" class=\"cta-container theme-kdan\">\n    <div class=\"cta-image\" style=\"background-image:url(https:\/\/www.kdan.com\/blog\/wp-content\/uploads\/2023\/05\/ESG-Campaign-228x212-1.png);\">\n    <\/div>\n    <div class=\"cta-content\">\n       <h3 class=\"cta-title\"><span class=\"ez-toc-section\" id=\"FREE_eBook_%E2%80%93_Your_Guide_to_ESG\"><\/span>FREE eBook &#8211; Your Guide to ESG<span class=\"ez-toc-section-end\"><\/span><\/h3>\n       <p class=\"cta-desc\">How to Measure the ROI of Your Sustainability Program<\/p>\n       <a class=\"cta-link\" href=\"https:\/\/lihi2.com\/mG7DK\" target=\"_blank\">Download<\/a>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Taking_Steps_to_Support_Sustainability\"><\/span><strong>Taking Steps to Support Sustainability&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>More sustainable workplaces are the future and avoiding greenwashing is only the first step. Consider these five quick tips to help your organization start <a href=\"https:\/\/www.kdan.com\/blog\/sustainability-in-the-workplace\" target=\"_blank\" rel=\"noreferrer noopener\">building an eco-friendly work environment<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establish clear sustainability goals and foster a plan to help you reach them effectively.<\/li>\n\n\n\n<li>Install motion-activated light switches, turn down the brightness of monitor screens and turn off all electronics at the end of the workday to minimize energy consumption.<\/li>\n\n\n\n<li>Invest in reusable dishes and utensils for your breakroom.&nbsp;<\/li>\n\n\n\n<li>Clearly label your trash, recycling and compost bins to give your workforce the best chance of success.&nbsp;<\/li>\n\n\n\n<li>Leverage digital tools to foster a paperless work environment.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>At <a href=\"https:\/\/www.kdan.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Kdan Mobile<\/a>, we\u2019re committed to not only creating a more sustainable workplace ourselves, but also helping other organizations do the same. Our personal sustainability goals include achieving carbon neutrality and reducing our operation\u2019s environmental footprint. We\u2019ve also created digital solutions that empower companies to <a href=\"https:\/\/www.kdan.com\/blog\/go-green-essential-tools-for-a-paperless-office\" target=\"_blank\" rel=\"noreferrer noopener\">build a paperless office<\/a>.&nbsp;<\/p>\n\n\n\n<p>Ready to boost your environmental efforts in a straightforward way, while introducing more streamlined digital processes? See what the <a href=\"https:\/\/www.kdan.com\/en\/pdf-reader?utm_source=Blog&amp;utm_campaign=PaperlessClassroom&amp;utm_medium=BlogEN_PDF\" target=\"_blank\" rel=\"noreferrer noopener\">PDF Reader<\/a> and <a href=\"https:\/\/www.dottedsign.com\/product-tour?utm_term=online%20signature&amp;utm_campaign=(MT)DottedSign_Web_US_Product+Page_ProductTour_20210316&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=3313514743&amp;hsa_cam=12554821340&amp;hsa_grp=120291293998&amp;hsa_ad=506700259145&amp;hsa_src=g&amp;hsa_tgt=kwd-91167402&amp;hsa_kw=online%20signature&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=CjwKCAjw__ihBhADEiwAXEazJg0GvimSyRKaCcvlOHVlQZy0NUp_QXP3BBsgPPYOfz6qqs3g8kYqiBoCIK8QAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">DottedSign<\/a> from Kdan Mobile can do for your business.&nbsp;<br>Environmental sustainability is the responsibility of businesses, individuals and governments to conserve our natural resources and protect our ecological health. Kdan Mobile is determined to rise to the moment, embedding environmental sustainability into our mission and solutions. Learn more about Kdan Mobile\u2019s <a href=\"https:\/\/creativestore.kdanmobile.com\/en\/campaign\/sustainable-workplace-2023ESG\" target=\"_blank\" rel=\"noreferrer noopener\">commitment to sustainability<\/a>.<\/p>\n\n\n\n<div id=\"cta-block_d53e41e7a627ab871e9ac441f0edb4bf\" class=\"cta-container theme-kdan\">\n    <div class=\"cta-left-wrapper\">\n        <h3 class=\"cta-title\"><span class=\"ez-toc-section\" id=\"Do_Good_for_Your_Business\"><\/span>Do Good for Your Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n        <ul>\n          <li>Build a Paperless Workspace<\/li>\n          <li>PDF Reader &#8211; Document Solution<\/li>\n          <li>DottedSign &#8211; E-sign Service<\/li>\n        <\/ul>\n    <\/div>\n    <div class=\"cta-right-wrapper\">\n       <p class=\"cta-tips\">Get Discount on Digital Solutions &#038; Plant Trees<\/p>\n       <a class=\"cta-link\" href=\"https:\/\/creativestore.kdanmobile.com\/campaign\/sustainable-workplace-2023ESG?utm_source=Website&#038;utm_campaign=how-to-avoid-greenwashing&#038;utm_medium=Blog\" target=\"_blank\">Get Offer<\/a>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>More and more companies are \u201cgoing green\u201d today. But, the growth of sustainable practices at work has also led to the rise of corporate greenwash. With this in mind, we\u2019re exploring everything you need to know about greenwashing, so your teams can mitigate misleading environmental claims and promote sincere sustainability moving forward.&nbsp;<\/p>\n","protected":false},"author":5,"featured_media":179847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[847],"tags":[516,876,166],"class_list":["post-179812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","tag-dottedsign","tag-greenwashing","tag-pdf-reader"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Avoid 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Consumers demand it, regulations enforce it, and savvy companies leverage it to build unshakeable brand trust.\u00a0 In this article, we\u2019ll look into how to integrate sustainability into your\u2026","rel":"","context":"In &quot;Sustainability&quot;","block_context":{"text":"Sustainability","link":"https:\/\/www.kdan.com\/blog\/category\/sustainability"},"img":{"alt_text":"public relationship sustainability","src":"https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2024\/07\/guillaume-de-germain-6Xw9wMJyHus-unsplash.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2024\/07\/guillaume-de-germain-6Xw9wMJyHus-unsplash.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2024\/07\/guillaume-de-germain-6Xw9wMJyHus-unsplash.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2024\/07\/guillaume-de-germain-6Xw9wMJyHus-unsplash.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.kdan.com\/blog\/wp-content\/uploads\/2024\/07\/guillaume-de-germain-6Xw9wMJyHus-unsplash.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":834054,"url":"https:\/\/www.kdan.com\/blog\/what-is-corporate-sustainability","url_meta":{"origin":179812,"position":3},"title":"What is Corporate Sustainability? 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